Oddschecker Global Media has unveiled its new identity as FairPlay Sports Media (FPSM), marking a strategic pivot towards establishing itself as a premier sports media network globally, with a strong emphasis on fostering a fair betting environment. This rebranding reflects the company’s commitment to championing the interests of sports fans and bettors, underpinned by its advanced BetTech platform.
With the sports betting landscape undergoing rapid transformations, particularly with the expansion in the US market, FPSM, a Bruin Capital entity, is poised to redefine the betting experience. The company aims to ensure equitable access to competitive odds, comprehensive market insights, and enhanced betting options, thereby creating a more rewarding environment for the betting community.
FPSM will leverage its comprehensive suite of technological solutions and its portfolio of trusted brands, including oddschecker, Whoscored.com, and SuperScommesse, to foster a dynamic sports betting ecosystem. This strategic approach is designed to nurture its betting communities, maximizing value for both users and partners globally.
Under the leadership of Stuart Simms, Group CEO of FairPlay Sports Media, who brings a wealth of experience from his tenure at industry giants such as Microsoft, Rakuten, and XLMedia, FPSM is set to revolutionize the sports betting sector. Simms’ vision is centered on harnessing the group’s diverse BetTech capabilities to elevate the betting experience, aligning with the organization’s new forward-thinking ethos.
Stuart Simms, Group CEO of FairPlay Sports Media, said: “This is more than a new group name. The launch of FairPlay Sports Media allows us to empower our customers to better compete in sports betting, while delivering significant efficiencies and added value to our partners through the use of our game-changing betting technology.
“We’ve made various strategic acquisitions – with more in the pipeline – to best place ourselves to create more engagement with sports bettors and the data they need, the independent content they demand, and we’re excited to showcase how this realignment and BetTech focus will benefit everyone in the FairPlay Sports Media Network, particularly in the US market.”
The relaunch follows the recent launch of Confido Network, the acquisition of Italian sporting network SuperScommesse, and significant growth plans into various US markets.
