The Jockey Club has entered into a strategic partnership with oddschecker, the leading betting comparison service in the UK, and a part of FairPlay Sports Media. As part of this new agreement, oddschecker will become The Jockey Club’s Official Betting Technology Partner, a collaboration designed to enhance the digital experience for racing fans.
Through this partnership, oddschecker will provide The Jockey Club with odds, betting journeys, and exclusive offers across its digital platforms, including the newly revamped app and website. This integration aims to offer a more seamless and enriched customer experience for users following the sport of horse racing.
The partnership also includes a significant role for oddschecker in race sponsorships across several Jockey Club venues. The collaboration will kick off with the Grand National Trial Day at Haydock Park on 15th February 2025, and continue through various high-profile events, including the Sefton Novices’ Hurdle on Ladies’ Day at the Randox Grand National Festival. Additional events will feature oddschecker sponsorships at the Betfred Guineas Festival at Newmarket, Haydock Park, Exeter, Cheltenham, and Sandown Park.
Moreover, oddschecker will sponsor The Racing Room for all four days of the 2025 Cheltenham Festival, further solidifying its presence and providing an immersive experience for guests.
Richard Gale, Chief Revenue Officer FairPlay Sports Media, said: “The Jockey Club is renowned for hosting some of the biggest showcases in UK racing, and with a bumper fixture list kicking off at the Grand National Trial Day, we’re confident this will be a strong partnership for both parties.
“Whatever the sport, we want to give fans and bettors the most exciting and profitable sporting experiences possible, and by combining sponsorship with our technology placements – in the form of odds and offers – on The Jockey Club’s app and site, this partnership will enhance both its digital users and racegoers experiences.”
Dan Glavin, Head of Bookmaker Partnerships at The Jockey Club, added: “We are delighted to partner with oddschecker, a brand that shares our commitment to providing the best possible experience for racing fans.
“This collaboration will see oddschecker’s trusted odds and offers enhance our customers’ enjoyment of racing across some of the biggest events of the year and we’re looking forward to working alongside them.”
