OpenBet Observes 22% Increase in Betting Activity During Cheltenham’s Gold Cup Race


OpenBet, a prominent platform, content, and service provider in the global sports betting industry, witnessed a significant surge in activity on its sportsbook platform during the Cheltenham Festival 2023. The platform processed over half a billion transactions during the prestigious four-day national hunt racing event.

This year’s festival featured numerous memorable moments, such as Paul Townend and seven-year-old Galopin Des Champs claiming victory in the Gold Cup. The race garnered considerable attention from bettors, resulting in a 22% increase in activity on OpenBet compared to the previous year. In another notable event, Rachael Blackmore led Honeysuckle to triumph in the Close Brothers Mares’ Hurdle just before the horse’s retirement.

Key highlights across OpenBet’s clientele included:

· Over 65 million bets processed · Average stakes of £7.84 for singles in all Win & Each Way markets during the festival · A few fortunate punters secured six-figure payouts by backing Galopin Des Champs in the Gold Cup race on Day 4

OpenBet’s clients, including major brands within Flutter Entertainment and Entain, successfully accommodated increased demand and provided seamless betting experiences for their racing enthusiasts. Powered by OpenBet’s robust platform technology, customers enjoyed exceptional performance and 100% uptime throughout all events in the igaming and sports betting industry.

Jordan Levin, CEO at OpenBet said, “I am thrilled with the success that our OpenBet teams and customers achieved during the iconic Cheltenham Festival. The world’s leading sports betting brands rely on our people and technology for exceptional entertainment experiences at the biggest events in the sporting calendar. The 2023 meeting demonstrated the tremendous partnership between our valued customers and OpenBet’s tech and operations, supporting the highest peak bets levels across most of our operator base, which is why so many of our customer relationships span decades.

“We’re deep into the final stages of testing and preparation for the Grand National on April 15th and look forward to delivering another seamless experience for our customers and their racing fans.” 

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