OpenBet Reports Significant Growth in Super Bowl Betting Activity, Processing Over 13.6 Million Bets
OpenBet, a prominent player in the iGaming industry, processed more than 13.6 million bets during the recent Super Bowl LVII, which witnessed the Kansas City Chiefs defeat the Philadelphia Eagles. The company’s BetBuilder product proved to be highly popular, handling 3.7 million bets amounting to $66.7 million in stakes.
As a leading provider of sports betting entertainment to some of the world’s largest sportsbooks, OpenBet reported an impressive 145% increase in total bets and wagers compared to last year’s Super Bowl. The peak betting rate reached an unprecedented 65,000 bets per minute, with same-game parlays powered by BetBuilder accounting for 27% of all bets placed.
Further analysis reveals that the average stake of same-game parlays was $20, and in-play wagering made up 12% of all bets, up 8% from the previous year. BetBuilder requests peaked at 70,000 per minute, and the vast majority of bets placed (95%) were from U.S. audiences.
OpenBet’s success is attributed to its robust platform capabilities and strong content offering, which includes over 800 markets. In addition, the growth of legalized markets has allowed players to place bets in a safe environment, further driving betting activity.
Crucially, OpenBet’s platform technology maintained zero downtime throughout the event, ensuring seamless and uninterrupted sports betting entertainment for its partners and players. The company worked diligently with its partners to deliver platform enhancements throughout the NFL season, with extensive preparations made in advance of the Super Bowl to guarantee an unparalleled betting experience.
Jordan Levin, CEO at OpenBet, said: “Super Bowl LVII was a thoroughly entertaining spectacle and major sporting events like this are moments that matter for our partners. Their investment behind player acquisition and retention relies heavily on searing technology and world class planning.
“The event showcased the importance of a superior content offer backed by robust and scalable platform technology. At OpenBet, we are experts in this field. This was illustrated by the fact we offered 800+ markets based on a variety of special outcomes, along with our BetBuilder solution which facilitated world class same-game parlay experiences. Strong performances like this further vindicate our position as a world leader in sports betting entertainment.”