Paddy Power Launches Checkd Dev’s Mix ‘N Match Betting Tool

Checkd Dev, a sports betting technology specialist and part of the Checkd Group, has strengthened its collaboration with Flutter Entertainment’s Paddy Power brand by introducing the innovative Mix ‘N Match betting solution.

Developed specifically for Paddy Power in the UK, Mix ‘N Match allows users to create combination bets swiftly by offering pre-configured betting options. With user-friendly filters, customers can personalize their bets quickly and efficiently, facilitating the creation of smarter multi-leg bets.

This launch builds upon the success of Checkd Dev’s Smart Acca iFrame product, which is licensed for use by top-tier operators like William Hill and Sky Bet. The latest iteration of the API advances the proposition further, enabling the bundling of multiple single-event combinations into a single bet.

Mix ‘N Match covers various markets, including 1×2, BTTS, fouls, shots, shots on target, goalscorer, and cards, with data sourced from major leagues and competitions. Additionally, the tool features a Bet Shuffle function, allowing users to generate new betting opportunities randomly.

Powered by official Opta data, Mix ‘N Match leverages historical form analysis to provide rapid data visualization insights, assisting users in making informed betting decisions. This innovative solution aims to enhance the user experience and drive increased conversion rates for bet placement on the operator’s platform.

Adam Patton, Checkd Dev Managing Director, said: “We are thrilled to have worked with Paddy Power on this innovative product. The collaborative approach taken with their internal team was a pleasure to witness too, both teams worked seamlessly together. We look forward to evolving the product even further as we begin to build a clearer picture of user behaviours.”

Rob Elliffe, Head of Product at Paddy Power, said: “Checkd Dev were great to work with throughout and despite being a complex product, delivery was on time. Mix ‘N Match is a truly innovative product and one that’s already proving popular with our customers, benefiting the user journey through the smart use of data to support betting decisions.”

Published on: