Paddy Power Renew Content Partnership with Spotlight Sports Group

Spotlight Sports Group (SSG), a prominent technology, content, and media company, has announced a renewed and expanded partnership with Paddy Power, a leading bookmaker, for the sponsorship of the ‘Good Morning Racing’ series. This will be Racing Post’s live and daily festival preview show.

Under the new agreement, Paddy Power will be the title sponsor for a total of 15 morning shows, including each day of the Cheltenham Festival, the Grand National festival, and Royal Ascot. The partnership will allow Paddy Power to continue expanding its presence in the iGaming and betting industry.

During the 2023 Cheltenham Festival shows, Racing Post’s David Jennings and Paul Kealy will be joined by industry experts such as Mick Fitzgerald, Kate Tracey, Jerry McGrath, and representatives from Paddy Power throughout the week. Moreover, Paddy Power will be offering up to £150,000 in cash on Tuesday as part of its “Finders Keepers” campaign. This will involve dropping £5,000 into randomly selected active accounts, and customers will have 15 minutes to claim their prize. Those who fail to claim their prize within the allotted time will be awarded £500.

The ‘Good Morning Racing’ series generated impressive engagement figures following its launch last year and will be live-streamed across Racing Post and Paddy Power channels. SSG’s mobile studio will be utilized to film and stream the shows live on-location, providing audiences with insights from experts on the ground and leaders in the world of racing.

Discussing the new agreement, Spotlight Sports Group’s chief commercial officer, Sam Houlding said: “Our daily and live Good Morning Racing shows are an essential part of our digital coverage surrounding racing festivals, and this partnership extension with Paddy Power will help take the shows to the next level. Combining our Racing Post experts and following with that of Paddy Power will provide a wide-ranging audience with the insight they need to be well-informed bettors on every race day.”

“We’d like to think we bring to Good Morning Racing what Piers Morgan brought to Good Morning Britain, informative insights with unexpected outbursts. We’re looking forward to saddling up for another wild ride with the team this year. Our £150k Finders Keepers giveaway will cost less than the breakfast tab,” a Paddy Power spokesperson said.
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