PENN Entertainment has announced plans to rebrand eight of its retail sportsbooks in key sports markets under the ESPN BET name. This strategic move aims to enhance brand synergy and create significant cross-sell opportunities between PENN’s casino operations and ESPN BET.
The rebranded sportsbooks will offer premium viewing areas and dining options, providing sports enthusiasts with an engaging and immersive experience.
The properties slated for rebranding as “ESPN BET Sportsbook” include:
Expected to Open in August 2024:
- Hollywood Casino at Kansas Speedway (KS)
- L’Auberge Casino & Hotel Baton Rouge (LA)
- Plainridge Park Casino (MA)
Expected to Open in September 2024:
- Hollywood Casino Columbus (OH)
- Hollywood Casino Perryville (MD)
- Hollywood Casino Toledo (OH)
- L’Auberge Casino Resort Lake Charles (LA)
- Margaritaville Resort Casino Bossier City (LA)
The first ESPN BET branded retail sportsbook debuted at Hollywood Casino at Greektown in Detroit this past April, marking the beginning of PENN Entertainment’s broader initiative to integrate ESPN BET into its retail offerings.
