PokerStars Partners with Oracle Red Bull Racing for Branded Wheel Covers
In a groundbreaking collaboration, PokerStars has become the first partner to co-brand wheel covers with Oracle Red Bull Racing. This innovative partnership was showcased with the debut of a fan-designed livery on the RB19 at an event in Las Vegas. The wheel covers, featuring a unique poker chip design, complemented the livery crafted by Oracle Red Bull Racing fan Lindsay Palmer. The design integrates the distinctive red and white colours and the iconic PokerStars Red Spade, resonating with the essence of poker.
Further enhancing its commitment to the poker community, PokerStars has announced an exclusive opportunity for fans to win one of these bespoke, race-worn wheel covers, autographed by renowned drivers Max Verstappen and Sergio Perez.
This collaboration has been a focal point of the PokerStars and Oracle Red Bull Racing partnership throughout the year, featured in various content, merchandise, and promotional activities. Fans have been engaged with the promise of an extraordinary Las Vegas experience, offered through the Red Spade Pass.
The peak of PokerStars’ Las Vegas takeover coincides with the return of the North American Poker Tour (NAPT) to Vegas after 12 years, leading up to the race weekend. The NAPT attracted 1,095 players for the main event, with PokerStars online winners from across the globe participating in both the poker tour and Grand Prix festivities, facilitated by the Vegas Gold Pass promotion. VIP experiences were also available for racing enthusiasts who obtained the limited-edition Vegas Red Spade Pass.
Additionally, PokerStars played the role of Games Master during the Oracle Red Bull Racing’s Grand Tauro USA road trip. The journey, starting in California and culminating in Las Vegas, featured a series of games and activities organized by PokerStars, culminating in a poker night. PokerStars Ambassadors Andre Akkari, Arlie Shaban, and Frankie Cucchiara, along with Maria Ho and other celebrities, participated in the event, enhancing the excitement leading up to the race weekend.
Rebecca McAdam Willetts, Director of Partnerships & Public Relations at PokerStars said, “We’re honoured to be the first to feature on the team’s wheels, and such an iconic part of a very special livery for the inaugural race in Las Vegas. Our wheel reveal marks the pinnacle of our efforts this year to excite and reward fans and customers, and we’re super excited to physically share such an iconic piece of racing memorabilia with our community.”
McAdam Willetts continued, “We’ve truly brought our two worlds together to create two weeks of entertainment for poker fans and F1 fans alike. From our NAPT, to our sponsorship of Oracle Red Bull Racing’s Grand Tauro, to charity poker for fans on race week and incredible VIP experiences, we’re seeing through our commitment to deliver unforgettable memories. We believe there’s no partner in the racing world who can do Vegas like we can, and we’re grateful to Oracle Red Bull Racing for allowing us to deliver our vision for the wheel covers and offer fans the chance to get their hands on them.”