Premier Kladionica Partners with SIS to Launch Watch and Bet Racing Content

Sports Information Services (SIS), a renowned multi-content supplier of 24/7 live betting services, has entered into an agreement with Premier Kladionica to provide horse and greyhound racing content in a Watch and Bet format. This collaboration enables the Bosnia and Herzegovina operator to offer premium live racing streams, early prices, and derivatives without the requirement of placing a bet prior to the event. The introduction of SIS’s Watch and Bet model aims to enhance customer engagement and drive incremental revenues for Premier Kladionica.

SIS’s live racing channel will enrich Premier Kladionica’s racing portfolio with a diverse mix of UK, Irish, and Mexican greyhound racing, as well as a wide range of horse racing from around the world. This comprehensive coverage includes races from the UK & Ireland, Europe, Latin America, and the Middle East, delivering profitable short-form content throughout the day.

The partnership between SIS and Premier Kladionica exemplifies the growing global appeal of SIS’s Watch and Bet content. As Bosnia and Herzegovina’s largest operator, Premier Kladionica’s collaboration with SIS further reinforces the supplier’s expanding international presence.

By leveraging SIS’s Watch and Bet racing content, Premier Kladionica is well-positioned to meet the increasing demand for engaging and immersive betting experiences. This partnership underscores the commitment of both companies to deliver high-quality content and drive the growth of the iGaming industry.

Dave Richardson, Commercial Sales Manager at SIS, said: “We’re pleased to have partnered with Bosnia and Herzegovina’s biggest operator and look forward to providing their customers with high-quality short-form live racing content throughout the day from the world’s best racetracks.

“The Watch and Bet content continues to attract new customers globally and this latest deal is testament to its growing popularity with online operators, who are aiming to drive customer engagement.”

Toni Boras, Chief Operating Officer at Premier Kladionica, said: “We’re delighted to be working with SIS and are excited about providing an expanding portfolio of horse and greyhound racing events to our customers.

“As well as significantly enhancing our global racing offering, utilising SIS’s Watch and Bet model and its regular betting opportunities will no doubt help us to boost engagement and revenues.

“Although horse and greyhound racing are in the early phase of development in our market, with our strong number one position, large player base and SIS’s brilliant live racing content, this product is destined for success.’’