Senna Sport Teams Up with Xtremepush to Boost Presence in Brazil

Xtremepush, a provider of CRM and loyalty marketing solutions powered by AI, strengthens its presence in Brazil through a partnership with Senna Sport, an expanding operator group in the region.

Through this collaboration, Senna Sport’s brands will leverage Xtremepush’s CRM tools delivered via its real-time customer data platform (CDP). This enables personalized messaging across web, email, and SMS channels as Senna Sport expands its footprint in the Brazilian market.

Operating three brands in Brazil – Senna Sport, Pix Luck, and Lider Bet – Senna Sport is particularly popular among sports bettors in the southern region of the country. By tapping into Xtremepush’s local expertise, the operator aims to enhance customer retention and engagement across its brands.

Earlier this year, Xtremepush established an office in São Paulo, led by Country Manager Álvaro Camargo. This partnership with Senna Sport adds to Xtremepush’s growing presence in Latin America, following agreements with Playr.bet, Betsul, and Vibra Gaming.

Álvaro Camargo, Country Manager at Xtremepush, said: “We are looking forward to building a successful partnership with Senna Sport as it looks to optimize its processes following a period of major growth in Brazil.

“The market is a key target for Xtremepush and now we have boots on the ground in São Paulo, we are thrilled to combine unrivalled local know-how with our leading technology to deliver even stronger results.”

Guilherme Senna, CEO of Senna Sport, said: “We are really excited to partner with Xtremepush as we make the next move as a business.

“Xtremepush’s proprietary technology is exactly what we were looking for and we are sure this will give us the power to reach more players than ever across Brazil during this exciting time for the market.”