SIS Delivers Live Racing Content to Poland’s BETTERS

SIS (Sports Information Services) has introduced its horse and greyhound racing content to BETTERS, a sports betting operator in Poland.

This integration allows Polish bettors to access global racing content. BETTERS, established in the country’s regulated market three years prior, enhances SIS’s presence in Eastern Europe through this collaboration.

The racing events offered by SIS encompass activities from the UK, Ireland, Latin America, Saudi Arabia, Australia, and the United States. In addition, BETTERS users now have access to greyhound racing events from the UK, Ireland, and Mexico.

Annually, SIS’s 24/7 Live Betting Content showcases over 76,000 live racing events. This comprehensive package provides live streams, data, on-screen graphics with betting prompts, and a diverse range of markets and prices, ensuring a consistent betting experience.

Łukasz Łukasik, Head of Product, at BETTERS, said: “We want to serve our loyal customers with the widest range of top-quality betting opportunities, right around the clock. By launching the leading racing portfolio from SIS, we are providing them with exactly that, while also further strengthening our position as one of Poland’s online sportsbooks.”

Bartlomiej Michalek, Commercial Manager, UK & Europe at SIS, said: “As we continue to expand across Eastern Europe, new partnerships such as this one with BETTERS will be vital in putting our product in front of fresh audiences. This launch once again illustrates our continued commitment to providing cutting-edge, revenue-driving 24/7 content to operators in the region.”