SIS Expands Reach of 24/7 Live Tacing and Competitive Gaming Content Through Midnite Launch

SIS has expanded the distribution of its 24/7 live racing and Competitive Gaming content through a new launch with Midnite, adding its portfolio of round-the-clock events to the UK operator’s sportsbook. The integration brings SIS’s horse and greyhound racing, as well as its events-based esports product, to Midnite’s tech-focused betting platform, which already combines sports, esports and slots within a single igaming environment.

Following the integration, Midnite now has access to more than 60,000 additional live horse and greyhound racing events each year from over 170 racecourses and tracks across six continents. These feeds are delivered as part of SIS’s 24/7 racing service, designed to provide a consistent schedule of short-form betting opportunities that can be embedded into an operator’s existing igaming offering.

Midnite has also gone live with SIS Competitive Gaming, gaining the full suite of head-to-head eSoccer and eBasketball content from the H2H Global Gaming League. The product delivers over 225,000 matches annually and is positioned to add incremental value to existing football and basketball verticals on sportsbook and igaming platforms. Competitive Gaming has been recognised by the Esports Integrity Commission with its Gold Standard, reflecting a focus on integrity safeguards within the esports betting space.

The launch with Midnite further extends SIS’s footprint as a supplier of live racing and esports-style content to regulated operators, while giving Midnite additional depth and volume across key betting categories within its igaming product. Both elements of the integration are intended to support continuous engagement by providing a steady flow of events that can be accessed at any time of day.

Matt Smith, Customer Growth Manager at SIS, said: “We are proud to bring our 24/7 live racing and Competitive Gaming content to Midnite, a brand that aligns with our commitment to innovation and quality. This integration is a great example of how our high-margin, always-on portfolio can support the growth of ambitious operators and enhance the overall user experience.”

Zach Amin, Vice President of Sportsbook at Midnite, said: “SIS live racing and H2H Global Gaming League™ offer an ideal fit for our platform and our players. We are focused on building a top-tier sportsbook, and the ability to deliver engaging, round-the-clock betting opportunities plays a key role in that.”