SIS Partners with Aardvark Technologies to Introduce 49’s Draws in Africa

SIS (Sports Information Services), a foremost provider of 24/7 live igaming services, has cemented a partnership with Aardvark Technologies to bring its premier live numbers draws, under the 49’s brand, to igaming operators in Africa. This collaboration will span both retail and digital channels.

The 49’s suite, owned by SIS, furnishes operators with an impressive roster of over 200,000 betting events annually, notably the 49’s Original Live Draw. With its roots tracing back over a quarter-century, 49’s stands as a well-recognized brand in the igaming industry. The brand’s flagship fixed-odds live numbers product conducts high-caliber, live draws from Manchester, UK, twice a day, catering to both online and brick-and-mortar operators worldwide.

Enhancing its product array, 49’s has introduced the high-margin 39’s and the high-frequency Fast 15’s offerings, with draws scheduled every three minutes, positioning the brand with a comprehensive and diversified portfolio in the igaming sector.

For a comprehensive overview, 49s.co.uk houses all product-related information, ensuring real-time updates post each draw, covering results, form, and trends. The brand also maintains a vibrant social presence across platforms like Facebook, Instagram, and Twitter (@49sdraw), fostering continuous interaction with its dedicated audience.

The strategic alliance with Aardvark Technologies will enable igaming operators in South Africa and neighboring African regions to leverage SIS’s esteemed 49’s content, enriched with continuous betting prospects designed to optimize revenue.

This collaboration underscores SIS’s stature as a premier supplier in the igaming industry, augmenting its presence in Africa, building upon its prior engagements with top-tier operators across the continent.

Joe Andrews, Head of Sales Africa at SIS, said: “49’s is already a big hit with bettors across South Africa, with the chance to win big from small stakes proving to be a highly attractive proposition.

“We have placed a strong focus on enhancing our brand visibility and extending our product portfolio and reach across Africa that is rich with promise. This partnership with Aardvark will go a long way to doing just that.”

Simas Denisovas, at Aardvark, said: “We are always striving to improve our platform and to provide our customers with the widest variety of premium content across multiple verticals. Partnering with SIS and integrating its leading 49’s live numbers portfolio will ensure we continue to enjoy a commanding position across Africa, providing our operator clients with a regular stream of engaging, premium betting experiences.”