SIS (Sports Information Services) has signed an agreement with Bitville Gaming to deliver its iGaming products to sportsbooks in regulated markets across Africa. This partnership aims to broaden SIS’s reach by offering a variety of betting content tailored to the African market.
The agreement includes premium racing content with over 65,000 annual horse and greyhound racing events, SIS’s 24/7 Competitive Gaming products such as eBasketball and eSoccer, and Numbers draws, including the original 49’s live draw. These offerings will significantly enhance SIS’s presence in the African iGaming sector.
SIS and Bitville Gaming have collaborated to create region-specific iframes for SIS’s betting content. These iframes provide a clean, engaging front end and facilitate quicker integration, ensuring an optimal user experience for African bettors.
Bitville Gaming, a specialist in B2B products, offers a comprehensive retail and online betting solution for operators and platform providers. Their services include a wide selection of state lotteries, further supporting the diverse needs of the African iGaming market.
Joe Andrews, Head of Sales – Africa at SIS, said: “We have made great strides recently in the African market and this is a deal that will help us to supercharge our progress across regulated markets. Bitville Gaming has great reach and in taking all of our products, we believe we can serve its operator partners with compelling, 24/7 entertainment.
“The new iframe that has been designed is also perfect for engaging with the huge number of live numbers draws fans in the region.”
Andrew von Hoesslin, CEO at Bitville Gaming, said: “We are always looking for new products to offer to our operator partners and the portfolio provided by SIS is full of richly engaging products. From racing to Competitive Gaming and live numbers draws, this agreement enables us to give operators and their players a range of entertainment options that are proven to appeal to African audiences.”
