Spotlight Sports Group Partners with Sky Betting and Gaming for Cheltenham Festival Content Hub
Spotlight Sports Group (SSG), a world-renowned technology, content, and media company, has recently announced a new partnership with Sky Betting and Gaming, a well-known player in the iGaming and betting industry. This partnership will involve SSG developing and managing a racing content hub for the Cheltenham Festival, featuring horseracing content and branded with the Sky Betting and Gaming logo.
Last year, SSG produced a successful Cheltenham Festival content hub for Sky Betting and Gaming. Building on the success and insights gained from that partnership, this year’s edition will include further enhancements in content and functionality. The content hub will feature add-to-betslip functionality, live odds, social share capabilities, and customer CMS access.
Through this content hub, Sky Betting and Gaming can differentiate their Cheltenham Festival content, providing a rich and engaging experience for their audience. This move will help maximise key racing-interested audiences during one of the largest racing events of the year.
Spotlight Sports Group’s content hubs have a proven track record of driving revenues by providing a rich content experience for betting audiences. Partners receive a state-of-the-art solution, with no technical burden, and the ability to provide content in any language for big events or as a long-term content solution. This partnership highlights the continued importance of quality content in the iGaming and betting industry, and it will likely lead to further growth opportunities for both companies.
Speaking of the agreement, Andrew Mook, Head of Marketing Strategy & Planning at Sky Betting and Gaming said: “We know from some great success last year that these content hubs succeed in engaging our audience. Spotlight Sports Group’s technical expertise allows us to maximise the potential opportunity from the biggest sports events of the year, whilst also allowing us to differentiate our content strategy from our competitors.”
Head of UK and Ireland B2B sales for Spotlight Sports Group, Daniel Smith, spoke about the renewed partnership, saying: “We are delighted to be working with one of the biggest brands in the industry again this year, as we roll out the newest edition of the Cheltenham Festival Hub. We’re especially excited to showcase an adapted and amended hub this year following learnings from last year. I’m looking forward to delivering what will no doubt be the best hub we’ve built so far. Sky Betting and Gaming and its team are brilliant to work with and we can’t wait to bring their content strategy to life.”