Superbet, a leading iGaming operator in Central and Eastern Europe, has partnered with Sports Information Services (SIS) to expand its esports product through the integration of SIS’s Competitive Gaming solution. This launch aims to strengthen Superbet’s esports profile in Romania and other key markets, leveraging SIS’s 24/7 live betting content.
Through the Genius Sports platform, Superbet now offers the full suite of SIS’s Competitive Gaming content, which includes the H2H Global Gaming League™ featuring eSoccer and eBasketball events. These short-form, high-frequency matches—produced in the UK—deliver over 150,000 events annually. This addition significantly enhances Superbet’s wagering opportunities, providing players with a continuous stream of esports betting options.
Superbet’s adoption of Competitive Gaming aligns with its strategy to offer a diverse and evolving sportsbook, catering to a growing interest in esports across its markets in Romania, Belgium, Poland, and Serbia. The product’s focus on engagement and operator margin ensures that it adds value to Superbet’s existing offerings.
SIS’s Competitive Gaming product stands out as the only esports solution to be awarded the Esports Integrity Commission’s (ESIC) Gold Standard, the highest level of accreditation for maintaining integrity and safety in esports competitions. Each contest is overseen by trained referees, ensuring fairness and reliability, while advanced features further enhance the overall betting experience.
This partnership reaffirms SIS’s role as a global content provider and highlights its commitment to delivering round-the-clock, value-driven esports content for operators in the iGaming sector. For Superbet, the integration of SIS’s Competitive Gaming product is a strategic move to strengthen its position in the esports space, offering customers engaging, high-quality esports betting opportunities. Through this collaboration, both Superbet and SIS continue to drive innovation in the growing esports market, delivering reliable and entertaining solutions that meet the evolving demands of the iGaming industry.
Andrew Kelly, Head of Commercial Partnerships at SIS, said: “The partnership with Superbet is the latest operator agreement as we strive to widen the reach of our Competitive Gaming portfolio, leveraging our recent platform partnership with Genius Sports.
“Superbet has an impressive footprint and we look forward to bringing our revolutionary product to bettors throughout this entire region.”
Ivan Gojic, Head of Trading Product at Superbet Group, added: “Superbet has established a reputation of being a champion of the sports betting industry across the CEE region, due to the unique and immersive experience that we offer to our customers. We are always looking at ways to improve the quality of this experience and enhance the array of wagering opportunities that we provide.
“SIS’ Competitive Gaming is a proven product with increased quality and variety in terms of content, and we are excited to add it to our offering.”
