Tabcorp Teams Up with OpenBet for Enhanced Sportsbook Technology Solutions


OpenBet, a prominent provider of content, platform, and services to the sports betting sector, has been chosen to supply its scalable betting engine and advanced trading system to Australian wagering giant Tabcorp as the tier-one operator charts ambitious growth strategies.

The partnership entails OpenBet integrating a suite of online and retail products, including its fixed-odds betting platform and trading system, into Tabcorp’s flagship brand, TAB, aiming to elevate the overall betting experience.

Backed by a dedicated excellence team collaborating with TAB for continuous development and innovation, OpenBet’s cutting-edge technology and services promise enhanced agility, scalability, and speed-to-market for new and distinctive products, reshaping the TAB user journey. Tabcorp anticipates improved operational efficiency and streamlined processes through OpenBet’s established solutions.

As Australia’s largest gaming and betting operator, Tabcorp boasts a legacy of delivering market-leading products. With a workforce of over 3,000 employees, the company remains focused on expanding its market presence in the years ahead.

OpenBet’s track record in navigating some of the globe’s most stringent regulated markets played a pivotal role in Tabcorp’s selection of the company as its latest technology partner. The integration of OpenBet’s globally acclaimed platform and products within Tabcorp’s technology ecosystem, comprising proprietary capabilities across trading, digital experience, and data, signifies a strategic alignment for market-leading innovation and enhanced operational capabilities, aimed at delivering an unparalleled user experience to Tabcorp’s clientele.

This collaboration reinforces OpenBet’s reputation as a trusted provider in the global sports betting industry. Currently processing nearly half of all digital sports bets in the Australian market, this partnership is poised to significantly amplify OpenBet’s presence and introduce retail sports betting capabilities to Australia for the first time. With Tabcorp’s steadfast progress in accelerating transformation and innovation, coupled with a focus on agility, product delivery, and customer experience, this partnership holds immense promise for both entities.

Cathryn Lai, Chief Commercial Officer of OpenBet, said: “Being selected by Tabcorp to augment its user experience is an exciting move for us and further cements our position as a trusted provider of robust, hybrid products that drive growth.

“We’re looking forward to working alongside the TAB team and providing them with tailored products and services that will usher in a new era for its sportsbook offering. We have no doubt that the operator’s customer base will benefit from an enhanced experience through our unbeatable technology and trading services.”

David Beirne, General Manager of Trading at Tabcorp, added: “We’re thrilled to be strategically partnering with OpenBet to enable our growth ambitions and beyond. The combined strengths of Tabcorp’s category expertise and internal capabilities and OpenBet’s advanced core creates a market-leading relationship that will lead to increased customer engagement, market share and sustainable profitability.

“This partnership will propel Tabcorp’s trading capabilities to the top of the market as it will allow Tabcorp to utilise OpenBet’s cutting-edge technology to deliver a first-class digital and retail experience for our customers at pace in exciting and innovative ways.

“This partnership is a significant step forward in modernising and supporting our ambitious plans to deliver the next-generation sports betting user journey.”

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