Tonybet Launches World Cup Campaign for Canada

Tonybet has launched a World Cup Card Collection campaign for customers in Canada, excluding Ontario, offering a total prize fund of CAD$150,000 to coincide with the start of the 2026 FIFA World Cup.

The promotion allows eligible customers to collect digital card packs throughout the tournament by completing weekly sportsbook and casino-related quests on the operator’s platform.

In total, participants can collect 51 cards, comprising 48 digital cards representing the competing World Cup nations and three physical cards available in gold, silver and bronze editions.

Each card carries a coin value that can be exchanged for bonus rewards on the Tonybet platform. In addition, holders of the three physical cards will receive cash prizes, with the gold card worth CAD$100,000, the silver card CAD$35,000 and the bronze card CAD$15,000, alongside the corresponding handcrafted collectible.

The campaign forms part of Tonybet’s World Cup activity in Canada, using a card collection mechanic to encourage customer participation across its sportsbook and iGaming products during the tournament.

Tonybet Head of Product Kiryl Liudvikevich said: “With Canada co-hosting the 2026 World Cup, it’s set to be a huge period for Canadian sport – and our World Cup Card Collection campaign will ensure our Canadian customers have even more reason to stay engaged through the tournament over the coming weeks.

“By completing quests, collecting card packs, unlocking collection bonuses, and chasing three one-of-a-kind physical cards available throughout the World Cup, there’s a share of $150,000 up for grabs. And with new rewards, tier completion bonuses, and exclusive collectibles on offer, every card pack could bring our players one step closer to a summer to remember.”

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Canada Sports Betting