Total Performance Data Expand Footprint in Latin America

Total Performance Data (TPD), has struck a deal with Latin America’s chief distributor of media information for horse racing, ElTurf.com.

The new agreement sees TPD mirror its North American rollout strategy with Equibase by teaming up with ElTurf as its partners in an effort to capture equine performances around the clock and across the globe. The first Chilean racetrack has signed up and the installation process is under way.

The latest deal in Latin America extends TPD’s global footprint and means it now operates in three continents following on from Europe and North America. The data specialists currently operate at 24 UK tracks, including Ascot, Doncaster and Chester, while also having a strong presence in North America, with Del Mar, Tampa Bay and Woodbine among the 16 racetracks to deploy its solutions.

Will Duff Gordon, CEO of Total Performance Data, said: “We are delighted to be working with Gonzalo Reyes and the ElTurf team to set up as many tracks as possible in Latin America. Sport and betting are increasingly global and we look to offer the same information on a horse racing in Chester or Chile.”

Gonzalo Reyes, Director at ElTurf.com, said: “We are very pleased to start working with TPD in Latin America as it means advancing in the areas that we like the most, technology and data. It will provide great benefits to the Latin American fans who will have new information for their betting decisions and improved graphics on the streaming service.