UK Tote Group Collaborates with PMU for Exclusive Access to French Racing Pools
In a notable advancement in the igaming sector, the UK Tote Group and PMU have solidified a partnership, granting British and Irish racing aficionados exclusive engagement with prominent French racing pools.
Effective immediately, the Tote emerges as the sole platform for British and Irish igaming enthusiasts to tap into the expansive pools orchestrated by PMU. This collaboration enables the Tote to commingle with French pools for an array of French racing events, a highlight being the forthcoming Prix De l’Arc De Triomphe. Through this partnership, Tote patrons will gain entry to over 7,000 pools across 88 French racecourses annually. This encompasses 262 pattern races and major trotting events accessible via tote.co.uk, tote.ie, and the dedicated Tote applications for iOS and Android. Additionally, real-time race streaming will be available on Tote platforms, allowing users to both witness and wager on the live action.
Historically, PMU’s offerings have showcased substantial pools, exceeding €750,000 per race and nearing €6 million per event. For instance, the previous year’s wagering on the Prix De l’Arc De Triomphe surpassed €15,000,000. This alliance positions the Tote as a lucrative avenue for igaming enthusiasts seeking optimal value on French racing.
As an initial offering, the Tote will introduce a placepot for the weekend’s race events from Longchamp, accompanied by six predominant single-leg pools, and plans to incorporate a broader range of bet types progressively:
- Win – Choose the race victor.
- Place – Opt for a horse to secure a position.
- Exacta – Select the initial two horses in precise sequence (available for 4+ runner fields).
- Trifecta – Identify the first, second, and third horses in exact order (available for 4+ runner fields).
- Quinella – Determine the top two finishers in any sequence (available for 8+ runner fields).
- Swinger – Choose two horses to rank first, second, or third in any order (available for 8+ runner fields).
This collaboration heralds an enriched igaming experience, augmenting options and accessibility for dedicated racing enthusiasts.
Alex Frost, Chief Executive of the UK Tote Group said: “We are delighted to work with the PMU on this incredibly positive development for UK and Irish racing fans, which will also drive increased revenues for the grassroots of French racing. By commingling our UK pool into the French pool, British and Irish Tote customers can bet into huge pools on the top class racing action from France. With huge liquidity in pools, there is great value available on every race with winning customers welcomed at the Tote. I would like to thank the PMU team for their cooperation and support, and we wish everyone a successful weekend ahead of two fantastic days of racing at Longchamp. I fondly remember Rail Link going off at 24.0 in the PMU pool (vs 8/1 industry SP) for the 2006 Arc, and am delighted Tote customers can finally have the opportunity to take advantage of such opportunities going forward.”
Emmanuelle Malecaze-Doublet, Chief Executive Officer of PMU commented: “This agreement is a strategic milestone in our long-standing partnership with UK Tote Group. We are very proud of this new step that marks the recognition of our expertise as a global horse racing operator and highlights the excellence of French races. This exciting development will enhance the already highly attractive horse betting offering of the UK Tote.”