WA.Technology Partners with Supabets for African Market Growth

WA.Technology, an eminent provider of B2B iGaming solutions, has entered into a strategic partnership with Supabets, a leading sports betting operator based in South Africa. This collaboration marks a pivotal moment in WA.Technology’s strategy to penetrate the African iGaming market, enhancing Supabets’ service offerings across 22 African countries and positioning WA.Technology as a top-tier provider of iGaming technology and content on the continent.

Both entities share a commitment to innovation and delivering superior iGaming experiences. Supabets, established in 2008 and operating from Sandton, Gauteng, South Africa, is celebrated for its diverse offerings that include sports betting, live sports events, online casino games, and more. The operator is distinguished by its extensive betting markets, offering over 1300 options to its customers.

The formation of this partnership was facilitated by WA.Technology’s strategic initiative, WA.Africa. This localized omnichannel platform is designed to meet the specific needs of the African market by integrating mobile, retail, and online channels, supported by a team with specialist knowledge of the local landscape. WA.Africa is tailored to leverage the significant growth potential within the continent, offering customized platforms that draw on the extensive experience and market understanding of the NE Group, ensuring a focus on both user and client needs.

Under this partnership, WA.Technology will supply Supabets with advanced content, technology, and operational services to drive the expansion of the operator’s sportsbook, casino, and lottery services across its online and retail operations in the targeted 22 markets. This collaboration is set to redefine the iGaming ecosystem in Africa, offering unparalleled gaming experiences to users and setting new benchmarks in innovation and customer engagement in the sector.

Tim Scoffham, CEO of WA.Technology, said, “Africa has been a pivotal part of our strategy for 2024. WA.Technology’s full spectrum of products, solutions, and services, combined with Supabets’ substantial, established footprint in South Africa, will set a new benchmark for the African iGaming sector. We are eager to support Supabets’s journey to becoming the African market’s leading operator and service provider. This is just the beginning for WA.Africa as we set a new standard in bespoke African iGaming. We look forward to working with Supabets on this exciting new venture.”

The Anastassopoulos Family, Founders of Supabets Gaming Group, said, “We are delighted to announce our partnership with WA.Technology, heralding a new era of pioneering iGaming solutions in Africa. Together, we’re primed to revolutionise gaming experiences across the continent. Our collaboration will introduce innovative gaming platforms, immersive user experiences, and enhanced accessibility for players and operators across Africa.”

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