William Hill Integrates Dizplai for Enhanced Betting TV Services

William Hill has upgraded its in-store William Hill TV and online Betting TV services by incorporating real-time scores, updates, and betting odds using the Dizplai platform. This enhancement begins with football coverage, providing customers with up-to-the-minute information on various leagues including the English Premier League, Championship, Leagues One and Two, Scottish Premiership, Bundesliga, Serie A, La Liga, Ligue 1, and UEFA’s Champions League, Europa League, and Europa Conference League. The data for these updates is supplied by Stats Perform.

This service merges Dizplai’s HTML graphics capabilities with multiple data sources, such as sports data and betting odds. It also integrates engagement features like QR codes to direct traffic to William Hill’s digital platforms, including its mobile app. William Hill TV is accessible on screens within approximately 1350 William Hill outlets and is also available on Betting TV, which can be accessed on desktop and mobile devices. Future expansions are planned to include additional sports and more interactive engagement features.

The introduction of this service by William Hill exemplifies the growing trend in the sports betting industry for innovative live content that caters to the specific needs of betting customers, offering a unique perspective on sports events.

“We are very excited to launch this dynamic new service on Betting TV for our customers,” says Mark Chesworth, Head of Broadcast. “The ability to engage with our customers directly with live broadcast is critical to bringing them closer to the sports they love and enriching their experience across our physical and online outlets. The collaboration with Dizplai has enabled us to launch high-quality, dynamic real-time graphics quickly and efficiently. We are looking forward to innovating further by adding new sports, betting odds and more audience engagement features.”

“We are proud to be helping William Hill launch this new service for its customers,” says Ed Abis, Managing Director. “This new breed of dynamic, data-rich live content is exactly what the Dizplai platform has been designed to enable. We have greatly enjoyed the creative collaboration with the William Hill team in getting the service up and running, and look forward to innovating further in the months ahead.”