William Hill has been announced as the new headline sponsor at Dundalk Stadium for all horse racing fixtures between September 27th and April 11th. The sponsorship covers races held on Wednesdays and Fridays during this period.
William Hill’s sponsorship includes prestigious races such as the Listed Diamond Stakes and the Group 3 Mercury Stakes, the latter of which has been won by notable horses like Take Cover and Caspian Prince. A total of 37 fixtures will be held under the William Hill banner, with the bookmaker’s branding prominently displayed throughout the track, including on the starting stalls and winning post.
In addition to the track sponsorship, William Hill has also taken over sponsorship of Racing TV’s “The Friday Club,” which will feature contributions from the bookmaker’s ambassadors alongside Racing TV personalities, including Fran Berry and Kevin O’Ryan, starting on September 27th.
Andrew McCleave, Head of Marketing (Ireland), said: “We’re delighted to partner with Dundalk Stadium for the 24/25 racing season. At William Hill, we’re proud to have offered more top prices on horse racing than other major bookmakers, as we have done in June, July and August, and we look forward to bringing that to Dundalk with our Top Price Guarantee offers across all our William Hill race meetings whilst also supporting the beating heart of Irish racing.
“We’re also extremely excited to announce our sponsorship of Racing TV’s The Friday Club. The show has become essential Friday night viewing for all racing fans and acts as the perfect companion to the action on the Polytrack, and we’re looking forward to involving our ambassadors on screen this season.”
Lisa O’Connor, Sales and Marketing Manager, at Dundalk Stadium, added: “We’re excited to announce a new partnership with William Hill, a leading name in the world of horse racing. This collaboration aligns perfectly with our shared commitment to providing exceptional experiences for our customers. We’re confident that William Hill’s support will enhance the excitement and atmosphere at Dundalk Stadium. We would like to thank William Hill for their support, not only of our racecourse, but of Irish Racing itself.”
