William Hill has secured a deal to become the Official UK Betting Partner for the Undisputed Heavyweight Championship fight between Tyson Fury and Oleksandr Usyk, scheduled for Saturday, May 18th.
This partnership enhances William Hill’s UK broadcast sponsorship portfolio for the highly anticipated unification bout, which includes coverage on Sky Sports Box Office, DAZN, and TNT Sports.
As the Official UK Betting Partner, William Hill will leverage the full ‘Ring of Fire’ branding across its online channels and retail locations, further integrating the brand into the event’s promotion.
Daryl West, Head of Sponsorship and Media at William Hill, said: “With the fight set to be broadcast across Sky Sports Box Office, DAZN and TNT Sports, this is a landmark deal for William Hill and we’re delighted to be a part of such a historic night for boxing.
“There’s nothing quite like a world title fight between two of the world’s best prize fighters, and with this the first heavyweight unification bout in 25 years, this is an event we’re very proud to be associated with.”
Spokesperson for William Hill, Lee Phelps, added: “We’re expecting this to be the busiest night our boxing traders have had since Fury Wilder III.
“So far, we’ve seen more money in favour of Fury than Usyk, particularly for a KO in rounds 7,8 or 9, but remarkably a draw would be the most expensive result for us. At odds of 12/1 and with the fight looking so evenly matched, over a third of all bets placed so far have been for the draw and that would be very costly.”
