William Hill Sees Enhanced Engagement with Checkd Media’s Star-Studded Show

Checkd Media’s latest series of the William Hill-sponsored program, “No Tippy Tappy Football with Sam Allardyce,” has garnered substantial traction in the iGaming industry, registering over 750,000 short-form social views during its initial five episodes.

This show, which made notable impressions on Checkd’s Footy Accumulators social platforms in its preceding season surrounding the World Cup, accumulated a staggering 4.63 million impressions in the inaugural month of 2023-24. Additionally, the program received close to 350,000 views on YouTube.

In its sophomore season, renowned guests such as Jermain Defoe, Steve Bruce, and Alan Stubbs have graced the show. The episode featuring Stubbs, a former Celtic player, received significant attention in Scotland, highlighting his experiences with referees during Old Firm derbies in a conversation with interim host Tim Sherwood.

The most recent episode featured ex-Tottenham and England luminary, Les Ferdinand, with its airing on YouTube and standard audio platforms the previous weekend.

The upcoming episodes promise further exclusives, as a lineup of prominent guests is set to share their unique perspectives, insights, and stories for the duration of the season in the iGaming landscape.

Will Tyrrell, Director of UK Media at Checkd Media, said: “We enjoyed a lot of success in creating an open, honest and engaging discussion with some of the game’s best names in the first season of No Tippy Tappy Football with Sam Allardyce and it’s fantastic to have hit the ground running in 2023-24.

“With Sam Allardyce on board again to share his influential opinions on the game, we have attracted a range of excellent guests, with the content produced making waves both on social channels and across traditional media. We are very grateful again for the support of William Hill as we continue to provide quality entertainment as well as insightful betting selections for viewers.”

Daryl West, Head of Sponsorship, Social and PR at William Hill: “No Tippy Tappy Football with Sam Allardyce continues to provide compelling viewing for football fans and it’s great to have it back for a second season. The guests we have had on already have been big hitters, providing suitably weighty opinions, and we look forward to generating more positive results moving forward.”