10bet Announced as Principal Partner of Lamontville Golden Arrows
Lamontville Golden Arrows recently announced a new major sponsorship deal with 10bet, a global online sportsbook and games operator. The partnership will cover both the club’s main and reserve teams for the next three years, with the 10bet logo appearing on the front of the Golden Arrows’ home and away kits.
In addition to this partnership, 10bet has also become the Official Betting Partner of South Africa’s national men’s team, Bafana Bafana, following their impressive third-place finish at the 2023 Cosafa Cup.
10bet SA aims to expand its presence and strengthen its sponsorship portfolio in the country, making the collaboration with Lamontville Golden Arrows a significant step in achieving these goals. The partnership represents an exciting opportunity for both parties in the sports betting industry.
“Golden Arrows is a brand with a rich history, strong presence and support, and is a perfect complement to our own growth ambitions here at 10bet SA. The club aligns closely with our business goals, passions and values, and with this partnership, we hope to foster a stronger connection and visibility with their fans, and to share and support their passion with one of South Africa’s esteemed teams,” said Michelle Henriques Colborne, Chief Revenue Officer at 10bet SA.
“Our partnership with Bafana Bafana is one based on pride, passion and the love of the beautiful game. Bafana Bafana, is an iconic brand that’s at the heart of millions of South Africans and one that has played a pivotal role in bringing people together, generating excitement, and positively impacting communities – an ideal fit for our growing brand locally,” adds Colborne.