Altenar, a sportsbook and iGaming software supplier, has entered into a partnership with global platform provider and operator group Atomo Gaming.
The agreement will enable Altenar to strengthen its position in global markets, as Atomo Gaming offers the provider’s award-winning sportsbook technology to both its operator partners and Atomo’s own B2C brands.
Under the deal, Altenar will provide its full multi-channel software, allowing Atomo to benefit from Altenar’s extensive offering of international sports, such as football, as well as specialized LatAm sports betting on virtual sports, lottery, and quinielas.
Atomo, a fast-growing supplier in both the B2B and B2C space, has gained significant popularity worldwide. The company has ambitious plans for further growth, having recently opened several flagship stores to expand into retail and launched its own operator brands in selected regions.
The partnership, set to cover three continents, is expected to grow incrementally through multiple launches with both Atomo’s own brands and its operator partners, further solidifying the omnichannel deal.
Commenting on the deal, George Mavridis, Account Manager at Altenar said, “We are delighted to partner with Atomo Gaming to offer our award-winning sportsbook to a host of diverse markets.
“Atomo Gaming has exciting plans for the future, and we’re delighted to support their growth across three continents with our extensive experience and award-winning expertise.
“I’m sure that with our omnichannel technology, we will provide them with the technology they need to scale their success even further. We very much look forward to working together.”
Ramón Monrós, CEO at Atomo Gaming added, “We have exciting plans for further global expansion, and we pride ourselves on being committed to our client’s success across both online and retail. With operations around the world – I’m confident that Altenar’s technology will provide a fantastic boost to our growth strategy.”
“We are thrilled to secure a new deal with Altenar to provide its innovative sportsbook technology as part of our omnichannel offering.”
