Betnation Partners with Kambi Group for Dutch Sportsbook Launch

Betnation has entered into a multi-year partnership with Kambi Group plc to introduce a new online sportsbook offering in the regulated Netherlands market.

Under the agreement, Kambi will provide its Turnkey Sportsbook solution, including its proprietary betting engine, trading and risk management systems, and regulatory compliance infrastructure. The partnership expands Betnation’s existing iGaming operations, which began in 2022 with the launch of its online casino platform.

The collaboration represents Kambi’s continued growth in regulated markets, where its sportsbook technology is used by more than 50 partners worldwide. For Betnation, the deal enables diversification into online sports betting while leveraging Kambi’s platform to deliver a stable and scalable product tailored to local market requirements.

Werner Becher, CEO of Kambi, said: “We are delighted to agree this partnership with Betnation as we strengthen our position as the sportsbook partner of choice for operators in regulated betting markets. As Betnation embarks on its next phase of growth, Kambi’s Turnkey Sportsbook solution offers the flexibility, scalability and performance needed to compete in highly competitive markets like the Netherlands, and we look forward to supporting our new partner’s success.”

Robert Schouten, CEO of Betnation, added: “Kambi’s reputation for excellence, cutting-edge technology and a commitment to regulated markets made them the natural choice as our new sportsbook provider. Their technology and expertise will enable us to provide our customers with a premium betting experience that matches the high standards they already expect from our online casino product.”