Why You Can Bet On Football Coming Home To Africa
EXCLUSIVE: Africa has produced elite footballers for generations. But it has never produced a World Cup winner, writes Tooni Wale. Yet never…
FIFA World Cup 2026
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Bullet-proof Polymarket Marches On
Currently dominating World Cup prediction trades, controversial Polymarket has now launched markets allowing customers to bet on private companies’ performance – despite…
Own Goal For New York Bookies Scores First Week World Cup Losses
In the week that the bet boosting FIFA World Cup kicked-off and the New York Knicks won the NBA Final for the…
Letter From America 58
The World Cup has kicked off and the U.S. is at the epicentre of history’s biggest betting boom, but beyond the record-breaking…
Shoot-out At The Fantasy Factory, Who’ll Win The Betting World Cup Sportsbooks Or Prediction Markets?
With an estimated US$53 billion to US$85 billion at stake (£39.48bn-£63.32bn), the FIFA 2026 World Cup has been labelled “the biggest betting…
World Cup Football’s Cock O’ The North Scotland Crows At 2am
It has been 28 summers since Scotland’s national football team last graced the World Cup finals. Twenty-eight long hot summers. But that…
World Cup Golden Boot, The Top 10 Contenders And Coming Young Guns
The World Cup Golden Boot betting market is always one of the most dynamic and heavily debated ahead of every tournament. This…
Mexico: World Cup Football In A Time Of War And Narcos
In a country marked by the violence and brutality unleashed for decades by drug trafficking cartels, hosting the world’s biggest sports competition…
FIFA World Cup Poised To Score Spectacular Own Goal
WORLD CUP SPECIAL: This is supposed to be the World Cup to end World Cups, the first time that planet football’s premier…