Catena Media Expands into Vermont with Online Sports Betting Affiliation

Catena Media, a prominent sports betting affiliate in North America, has today announced its expansion into Vermont’s newly opened licensed sports wagering market. This move aligns with Vermont’s decision to allow licensed online sports betting, marking a significant development in the igaming sector.

On January 11, Vermont’s Department of Liquor and Lottery officially welcomed two operators, DraftKings and FanDuel, to commence operations. Catena Media has established agreements with both of these leading igaming operators, ensuring a comprehensive coverage and affiliation in the Vermont market.

In line with this launch, all national brands under Catena Media are set to feature robust Vermont-specific content. This strategic move is bolstered by content published through Catena Media’s media partnerships, including collaborations with renowned platforms like NJ.com and TheSportingNews.com. This content strategy is designed to effectively cater to the Vermont audience while reinforcing Catena Media’s presence in the igaming industry.

Vermont represents a strategic market entry for Catena Media, being the last of the New England states to legalize online sports betting. With an adult population of approximately 0.5 million, Vermont is a key new market in North America in 2024. The focus on Vermont is part of Catena Media’s broader strategy to expand its operational footprint, which now extends to over 28 U.S. states and Canadian provinces. This expansion is indicative of the company’s commitment to growth and leadership in the igaming industry.

Looking ahead, the next focus for the igaming industry is North Carolina, which is anticipated to launch legal sports betting in the coming months. This development signals continued growth and opportunities in the North American igaming market, with Catena Media at the forefront of these emerging trends and market expansions.

Ryan Harper, Catena Media’s Vice President for North America, said: “Initial interest from both the industry and sports bettors in Vermont is strong. Vermonters have enjoyed online daily fantasy sports products and horse-race wagering so are no strangers to the online market.”