Gamblr Partners with Altenar for Sportsbook Expansion

Gamblr Gaming Ltd has entered into an agreement with Altenar to deploy the sports betting and igaming software provider’s sportsbook solution across its platform. The deal will enable Gamblr, a crypto-focused sportsbook operator licensed by Gaming Control Anjouan, to leverage Altenar’s fully-managed sportsbook services.

Gamblr positions itself as a premium platform aimed at VIP clients, seeking to deliver a luxury-oriented wagering experience within the igaming market. Through this partnership, Gamblr will integrate Altenar’s range of features including Bet Mentor and Bet Insights, designed to enhance player engagement and overall user experience.

For Altenar, the collaboration underscores its capability to support a broad spectrum of operators, from established brands to emerging platforms, with flexible technology that adapts to different regulatory and market environments. The agreement highlights Altenar’s continued momentum in supplying tailored sportsbook solutions that meet diverse operator requirements in the evolving igaming sector.

Jason Ryan, Director of Sportsbook at Gamblr, said: “Choosing a sportsbook provider is a decision which can make or break a new-to-market brand, which is why we are delighted to have partnered with Altenar.

“The level of control and customisation that Altenar allows its operators to have is refreshing and sets them apart from other B2B providers in the industry.”

Matthew Ferrara, Sales Manager at Altenar, said: “Working with Gamblr and Jason personally is a project we are very excited for. Jason has great industry experience and is very hands on, which will help him get the most out of the Altenar sportsbook.

“Utilising our extensive risk management tools, being proactive with customer segmentation and also creating custom campaigns both for the marketing and localisation purposes, he and his team will truly get the most out of the Altenar sportsbook and I’m excited to watch the growth of Gamblr over the next few years.”