LeoVegas Group, a prominent tier-1 iGaming operator, has entered into a partnership with OddsMatrix, EveryMatrix’s sportsbook platform and odds feed division, to enhance its global sportsbook offering. This collaboration supports LeoVegas Group’s transition to a proprietary sportsbook platform, enabling deeper market integration and improved betting options for its customers.
The integration will provide LeoVegas Group with OddsMatrix’s comprehensive odds feed, offering extensive coverage across multiple territories, sports, markets, and events. The odds feed will be tailored to meet LeoVegas Group’s specific needs, allowing the operator to benchmark its odds against competitors and optimize its models.
This partnership will enhance LeoVegas Group’s sportsbook capabilities, providing enriched market odds, optimized pricing, and increased uptime, all contributing to an improved user experience for its customers. As LeoVegas Group celebrates 13 years in the industry in 2025, this move marks a key step in the operator’s growth, leveraging OddsMatrix’s reliable, high-quality feed to support its new sports platform.
Erik Nyman, President, EveryMatrix Americas, said: “We’re delighted to be partnering with such a household name as LeoVegas Group, particularly at such an important moment for the brand as it expands its operations across the world and transitions to a new proprietary sportsbook.
“Our odds feed has consistently proven to be a valuable addition for tier-1 operators, and we’re committed to doing exactly that with LeoVegas.”
