More GR8 Tips for Maximizing Player Value

Across iGaming, operators are faced with the constant challenge of figuring out how to extract maximum value from their players, whilst still giving them a top-quality customer experience. 

Now, with new tech emerging on the market, this has become more possible than ever. 

In this iGF article, Oleksandr Feshchenko, CRO of leading iGaming provider GR8 Tech, discusses the challenges and growing expense of player acquisition – and explains exactly how they can be overcome.

As iGaming continues to grow in popularity across the globe, the cost of user acquisition is rising sky-high. This makes it critical for operators to find other opportunities to maximise player value and increase retention. 

Before discussing how this can be done with tools and tactics, let’s be clear: The foundation of retention lies with an engaging platform. With dull and uninteresting content, no matter how intricate the retention tactics and strategies are, the effect would rapidly decrease to zero. 

With user acquisition costs at an all-time high, it’s essential that once players are on your platform, they find it compelling enough to stay. For sportsbooks, this means offering a wide variety of betting options beyond just basic major leagues. 

In the casino area a quality aggregator is key, ensuring that players have access to a diverse range of games. It wouldn’t hurt to take it a few steps further, for example, as we did on GR8 Sportsbook, offering unique local betting opportunities that engage a broader audience and foster local support.

Once the foundational elements are in place, it’s time for the CRM to shine. 

However, not just any CRM will suffice. 

Our GR8 CRM stands out with detailed segmentation; flexibility that allows both automation and manual customization, and the ability not just to react but effectively predict and manage user behaviour. It is designed to maximise the impact of money invested in user acquisition by deeply engaging each player. 

Effective Bonus Mechanics: Case Studies in Maximisation

When it comes to bonuses, it’s obvious that one size does not fit all.

Success here depends on how well operators can segment their users and how attractive a promotion they offer to each segment. 

Micro-segmentation allows a more effective impact on each player. For instance, with GR8 CRM we can assign not only various bonus sums simultaneously but also different bonus types; namely betting and casino bonuses in different variations, to meet the interests of players better, increasing their engagement and loyalty. 

This doesn’t only apply to standalone campaigns.

GR8 CRM enables operators to create intricate player journey flows with many triggers and decision splits, allowing for easy A/B testing and much more. Segmented and detailed as much as operators’ CRM managers want, these journeys can be automated, reducing operating costs by up to 60 per cent and freeing-up time and resources to handle other more critical, standalone tasks. This approach ensures that each player’s experience is both personalised and engaging. 

Furthermore, GR8 CRM enables operators to identify players at risk of churning before it actually happens. By targeting players whose churn probability exceeds certain thresholds, operators can effectively prevent player loss.

We see from our practice with clients that this overall strategy allows operators to increase the average retention rate by up to 80 per cent and the average reactivation rate by 50 per cent. 

Beyond CRM: Enhancing Customer Experience with Side Content

While CRM plays a crucial role in player retention, the overall customer experience is equally important. Presenting players with tailored options enhances engagement. 

One of the most popular and wide-applied tactics is attempting to entice bettors to try out casino content when their typical betting options come to a halt (seasonal variations, for example.) 

But not everyone is up to such uneven exchange or just not that “into” casino games. 

What we at GR8 Tech do in these cases is allow operators to natively offer new betting options–like virtual sports–through managing recommendations and feed saturation. This strategy, backed with CRM-driven communication when necessary, ensures that players continually engage with new and relevant content, ultimately increasing their LTV, in most cases, by 20 per cent. 

Maximising player value on a platform involves a holistic approach, combining an engaging platform, a robust CRM system, tailored bonus mechanics and enriching side content. 

At GR8 Tech we understand the intricacies of this challenge and provide solutions that not only retain players but also enhance their overall experience. 

If you’re grappling with the daunting costs of player acquisition, let’s meet at the upcoming ICE London 2024 (GR8 Tech’s stand S9-165) and discuss how we can help you maximise the value of each of your players.