OpenBet and Veikkaus Form Strategic Alliance for Sportsbook Enhancement

OpenBet has entered into a long-term partnership with Veikkaus, the government-owned betting operator in Finland. This collaboration comes at a time when Finland is embracing a more inclusive betting system, allowing private companies to apply for sports betting and igaming licenses. Veikkaus has selected OpenBet’s leading solutions to lead this transition and drive future growth.

Under the four-year agreement, OpenBet will implement its advanced technology to enhance Veikkaus’ sportsbook platform, expanding the operator’s online and retail betting capabilities. This strategic move includes OpenBet providing Managed Trading Services to Veikkaus, signifying a significant step in strengthening Veikkaus’ position in the evolving European sports betting landscape. This partnership underscores the commitment of both OpenBet and Veikkaus to innovate and grow within the igaming industry.

Nikos Konstakis, Chief Product Officer at OpenBet, commented: “Our partnership with Veikkaus demonstrates our ambition as pioneers in regulating markets. By integrating our innovative technology and tailored solutions, we are not just entering Finland, we’re transforming its sports betting landscape. It’s a monumental chapter for OpenBet and we look forward to setting an unparalleled benchmark with Veikkaus.

“This reaffirms our position as an undisputed leader in the WLA space, with 18 global partners, and highlights our expertise in the lottery sector and commitment to responsible gaming and driving success for operators through localised strategies.”

Juha-Matti Mäkilä, Vice President, Betting Operations at Veikkaus, said: “We’re thrilled to partner with OpenBet in this venture. By utilising their deep-rooted expertise and top-tier technology solutions, we will redefine the user experience and elevate our sports betting offering.

“OpenBet’s advanced technology suite and a history of scaling operations in dynamic markets make them the ideal partner for us. We foresee that this partnership will make us strong and competitive in the evolving Finnish market today and for the future.”