Paf, a leading Nordic iGaming operator, has signed a long-term agreement with Shape Games, a subsidiary of Kambi Group, to enhance its sportsbook offering through Shape’s UX and UI services. This partnership enables Paf to leverage Shape Games’ native sportsbook software development kit (SDK) to improve its user interface and optimize player engagement.
Shape Games, known for its award-winning front-end solutions for the betting and gaming industry, will provide Paf with access to its full suite of UX development services. This collaboration is designed to enhance the user experience and streamline product journeys for Paf’s customers.
Paf joins other notable Kambi partners, including BetCity, betJACK, BetWarrior, and Svenska Spel, in utilizing Shape Games’ highly customizable front-end technology and customer engagement tools, further advancing its position in the competitive iGaming market.
Martin Mouroux Dam, Managing Director at Shape Games, said: “We are delighted to have put pen to paper on this partnership with Paf, collaborating on compelling user journeys with one of Europe’s leading operators via our next generation sportsbook SDK.
“Paf was Kambi’s first customer signing back in 2010, and it is a fantastic landmark for Shape Games to have deepened the Kambi Group’s relationship with one of its most long-standing customers.”
Sara Björk-Södergård, Chief Information Officer at Paf, said: “We are always looking for ways to enhance the products and services we offer to our customers. Partnering with Shape Games to boost our customer engagement capabilities with their fully-native front-end technology was a natural choice.
“We look forward to working closely with Shape Games as we deliver a top class betting experience for our customers”.