SKS365 Partners with Sportradar to Offer Live Sporting Events on Planetwin365 Sportsbook

SKS365 and Sportradar have recently signed a multi-year agreement to enhance the betting experience on Planetwin365 sportsbook platform with a comprehensive entertainment package.

Planetwin365 sportsbook platform currently features over 40,000 live sporting events, including NBA, Bundesliga, Italian Serie C, and Copa Libertadores, which are available for live streaming to registered users via online and mobile devices. Additionally, as part of the company’s omnichannel strategy, this live-streaming service is also accessible across the retail network via self-terminals, allowing customers to independently choose and enjoy their favourite live sports events.

The platform covers approximately 8,000 football events each year, including the Champions League qualifiers, Copa del Rey, and Spanish Super Cup, as well as competitions from around the world that are not typically broadcasted on traditional TV channels, such as the Austrian and Swiss championships, major South American tournaments (Copa Libertadores, Copa Sudamericana, Recopa), and women’s football national team matches. Furthermore, tennis enthusiasts can access over 20,000 ITF events per year, while basketball fans can enjoy 13,000 events per year, including major European League competitions and the NBA. Live streaming of other sports, such as volleyball, hockey, and tennis, are also available on the platform.

This partnership between SKS365 and Sportradar offers a more immersive entertainment experience to Planetwin365 sportsbook users, providing them with an extensive selection of live sporting events to choose from.

“The opportunity to watch live sporting events is a fundamental element of the gaming experience – says Troy Cox, SKS365 Chief Commercial Officer – The agreement with Sportradar allows us to complete our offer with over 40,000 live events every year and put at the players’ disposal an integrated entertainment product which is set to satisfy the needs of all types of customers. From a preliminary analysis, we have noticed that this service, allowing customers to experience the excitement of the live event, has generated a positive impact on the business. For this reason, we are also developing the necessary technologies to make the gaming experience even more interactive both on our shops and online, following our omnichannel approach”.

Stefan Debus, Senior Director Audiovisual Global Commercial at Sportradar, said: “This agreement builds on our long-standing relationship with Planetwin365 and will help them create an immersive betting experience for customers old and new. The addition of streamed content from Sportradar on their website and mobile app provides a full entertainment package to engage betting customers for longer and enable them to make informed betting choices as the sporting action unfolds. Streaming services for retail, will allow each shop to customise their own content, creating a bespoke service with knowledge of their unique customers in mind.”

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