Sports Illustrated Sportsbook and 888 Collaborate with OpenBet for Retail Offering

OpenBet, a recognized service provider in the igaming industry and a member of the Endeavor network, has supported the initiation of Sports Illustrated Sportsbook’s retail sportsbook, in collaboration with 888.

In 2021, Sports Illustrated teamed up with 888 through its parent entity, Authentic Brands Group, aiming to establish a notable sportsbook in the igaming sector. Given the positive reception of their online sportsbook, OpenBet became the preferred partner to assist with their expansion into the physical retail arena.

Located in Michigan’s Island Resort & Casino, the retail suite employs OpenBet’s advanced retail tools, encompassing both modern betting counters and user-friendly self-service kiosks. Patrons have access to a broad spectrum of betting choices, from in-game wagers and teasers to futures and player props. These options are smoothly integrated, courtesy of OpenBet’s inclusive Trading System.

This partnership emphasizes OpenBet’s reputation as a reliable sports betting service provider for igaming operators throughout the U.S.

Deb Krupinski, U.S. Vice-President at OpenBet, commented: “We are delighted to partner with 888 and Sports Illustrated Sportsbook to power their first-ever retail launch. Customers at the Island Resort & Casino in Michigan can now immerse themselves in the ultimate sports betting experience in a safe and secure environment.

“Delivering this landmark retail platform for such an iconic brand is a significant milestone for OpenBet and underscores our commitment to ensuring our partners are equipped with cutting-edge technology and unrivalled content. We’re excited about the future and eager to see the successes this launch will bring.”

Howard Mittman, US President at 888holdings, added: “Our alliance with OpenBet to power Sports Illustrated Sportsbook, celebrated with this launch, paints a promising future for the retail betting landscape in Michigan.

“As we stand on the cusp of this exciting new chapter, our collective vision and expertise are set to redefine customer experiences.”