STS has announced the appointment of Ivan Gojić as its new Chief Sportsbook Officer. In addition to his role at Poland’s largest betting operator, Gojić will also serve as Vice President of Sportsbook for Entain CEE Group, with a primary focus on overseeing operations in the Polish market.
Gojić officially began his tenure in April 2025. His appointment brings with it a wealth of experience, having previously held key positions at Superbet and Ladbrokes. His dual role reflects Entain CEE’s broader strategy to align sportsbook operations across its regional portfolio while continuing to drive growth in Poland, one of Central and Eastern Europe’s most established regulated iGaming markets.
STS has consistently maintained its leadership in Poland’s legal sports betting sector, supported by sustained product development and local market expertise. The addition of Gojić signals continued investment in sportsbook innovation and operational scale across the region.
“We warmly welcome Ivan to our team. He is an outstanding expert in trading, risk management, and broadly defined product development in the iGaming sector. I am confident that his experience and past achievements will help both STS and the entire Entain CEE Group stand out even more in their respective markets. Our goal is to continuously improve our product and offering to strengthen the position of our companies in Poland and Croatia. Ivan’s support will certainly help us implement the #united strategy more effectively,” says Radim Haluza, CEO of STS.
“It’s hard to call it work when you’re doing something you love. It all started over 20 years ago – first from the perspective of a professional player, and later through a career that began and evolved in various roles at Ladbrokes. For the past eight years, I’ve been with Superbet. I am truly excited to begin this new chapter of my career with Entain, and I sincerely hope to bring value to the fantastic team that has led STS to the very top in Poland,” says Ivan Gojić.
