As the iGaming sector continues to flourish, competition online is at an all-time high. Due to this, many operators are now being forced to pay increasingly expensive player acquisition costs.
The industry now faces the reality of lower margins and smaller returns on their investment. As a result, operators must deal with the ongoing challenge of sustainably scaling up the value of their player base whilst remaining competitive. This has driven an increased focus on more loyalty-based strategies driven by new technology emerging on the market.
Further to a recent RoundTable on the same subject, this magazine sees our panel of industry-leading future thinkers come together to discuss the future of player retention. They’ll be looking at the best ways to encourage continued player engagement through leveraging AI-enhanced technology and CRM tools.
