Kambi Group plc (“Kambi”) and LiveScore Group have announced the successful migration of Virgin Bet, the UK-facing sportsbook brand, to the Kambi platform. This strategic move follows a series of successful roll-outs with LiveScore Bet, further solidifying the partnership between Kambi and LiveScore Group.
Since its launch in 2019, Virgin Bet has established itself as a prominent brand in the UK market. The transition to the Kambi sportsbook platform is anticipated to drive the next phase of Virgin Bet’s growth and development.
This collaboration is the latest in a series of successful initiatives between Kambi and LiveScore Group. The partnership has already seen the launch of the LiveScore Bet sportsbook in key markets including the UK, Ireland, The Netherlands, and Nigeria.
Erik Lögdberg, MD, Kambi Sportsbook, said: “We are proud to announce this landmark migration for Kambi in the UK with Virgin Bet, a hugely popular and well-established brand which shares our commitment to delivering the highest calibre of sports betting experiences.
“We look forward to continuing to work closely together, combining Kambi’s technical and sportsbook expertise with that of LiveScore’s in-house product teams as we drive ongoing growth in their target markets.”
Sam Sadi, CEO at LiveScore Group, said: “Offering Virgin Bet customers the strongest possible range of products and services is a priority for us, and having a top tier sportsbook in place is a core part of this.
“After the success of our partnership on LiveScore Bet, we are pleased to have further extended our work with Kambi as we look to further grow Virgin Bet’s footprint in the UK market.”
