African Sportsbook – The Quest for True Product Adaptability

Understand the future of the African Sports Betting market!

The sub-Saharan region of Africa has experienced tremendous growth in recent years. Key regions in East and West Africa specifically, have transformed their gaming markets through the widespread adoption of mobile sports betting.

However, Africa has a fragmented igaming landscape with varying consumer and regulatory trends from country to country. This means adaptability and agility of platform are key success factors for operators hoping for success in Africa.

How can you adapt to stay ahead of the competition?

This Virtual Roundtable session will outline some of the most important aspects operators need to consider when launching a sports book in a market new to the operator in Africa, looking at the best ways to expand to a larger customer base through intelligent product development.


By watching this essential roundtable, you'll discover:

  • Streamlining Payments
  • Benefits of Blockchain technology
  • Creating tailored sportsbook platforms
  • Engaging new audiences through product development
  • Important consumer trends

About the Series:

The iGF Virtual RoundTable series provide a design-led learning experience for speakers and viewers alike, based on some of the most crucial challenges impacting the gaming industry. Each edition brings together the greatest minds in the industry to navigate the future of gaming in a peer on peer thought leadership environment.

Some of our previous speakers include leaders from: Bally’s, 888, Wynn Resorts, Playtech, Lottoland, Betway, Hero Gaming, Parimatch, Betcris, ApuestaTotal, Betwarrier and BetBull.

Published on:
On Demand from: 31st January 2023

Editorial Tags:

Meet our Expert Speakers

Jimmy Keneth Masaoe
Country Operations Manager
Betway Tanzania

Simon Noble
Sportsbook Product Director
Champion Sports

Tumaini Maligana
Country Manager

Erick L. Gerald
Head of Operations
Parimatch Africa

Harrison Ehiaguina
Director (Sales and Marketing)

Amne Suedi
Shikana Group