The award-winning gamification leaders Low6 announced today that they have inked a...
PointsBet, the leading sportsbook for live betting, today announced it will now offer bettors on-demand streaming access to more than 40,000 premium games and matches through a two-year streaming partnership with IMG ARENA, a sports data and technology hub serving the sports, sports betting, and sports media eco-systems.
Headquartered in London, IMG ARENA has one of the largest portfolios of live streaming content in the world, distributing over 45,000 hours of content annually on behalf of more than 200 federations, associations, and events. Their premium content includes properties such as the MLS, ATP Tour, Roland-Garros, FIVB volleyball competitions and leagues, EuroLeague basketball games, World Snooker, World Table Tennis, and much more.
“Our north star is in-play betting, and the ability to offer our users with on-demand streaming content to elevate live betting is paramount,” said PointsBet USA CEO Johnny Aitken. “PointsBet is recognized as the home of in-play betting, and this partnership with IMG ARENA solidifies our position as a leader in this space. We’re thrilled to tap into innovative concepts like this to improve the live betting experience for our users, all while bringing forth new ways to increase fan engagement throughout the year.”
Not only will bettors have 24/7/365 streaming availability, but they now also have immense access to tennis, a sport rising rapidly in sports gambling popularity, with over 10,000 ATP Challenger Tour matches and close to 25,000 total tennis matches. For tennis, PointsBet has seen a 163% increase in overall handle as well as a 189% increase in live handle.
Brian Clayton, Senior Director of Sales at IMG ARENA, said: “We are excited to partner with PointsBet, one of North America’s leading and most innovative sports betting operators. The deal allows players to improve their betting experience safely and significantly by increasing access to engaging, official content and watching more of the sports that they are betting on live.”