British Grand Prix 2026 And Homegrown F1 Title Fight Hotting-up
Hoping to boost a hitherto flatline summer of disappointing sporting results, comes this Sunday’s F1 British Grand Prix. Silverstone’s annual showpiece always…
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Tottenham Hotspur Names Betano Training Wear Partner
Tottenham Hotspur has agreed a three-year partnership with Kaizen Gaming’s sports betting and gaming brand Betano. The agreement will see Betano become…
Disappointing Wimbledon Launch Primes England For Summer Of Glorious Failure
England being trounced in a cricketing test series, two national football teams choking at a World Cup, much-touted stars dropping out of…
Why You Can Bet On Football Coming Home To Africa
EXCLUSIVE: Africa has produced elite footballers for generations. But it has never produced a World Cup winner, writes Tooni Wale. Yet never…
Stake Appoints UFC Fighter Tracy Cortez as Ambassador
Stake has appointed UFC women’s flyweight contender Tracy Cortez as a global brand ambassador, adding another athlete to its portfolio of mixed…
Tonybet Awards First World Cup Card Collection Prize
Tonybet has awarded the first major prize in its World Cup Card Collection promotion for customers in Canada, with one player winning…
Stake Names Nyjah Huston Global Ambassador
Stake has appointed Nyjah Huston as its first global skateboarding ambassador, expanding the operator’s sponsorship activity in action sports. Under the agreement,…
AI Report from Toucan International Ranks iGaming Affiliates by Search Visibility
New research from Toucan International has ranked US-facing iGaming affiliates based on their visibility across AI search platforms, including ChatGPT, Gemini, Claude…
Bullet-proof Polymarket Marches On
Currently dominating World Cup prediction trades, controversial Polymarket has now launched markets allowing customers to bet on private companies’ performance – despite…
Fast Withdrawals Top Sportsbook Priority, OLBG Survey Finds
New research commissioned by OLBG has found that withdrawal speed is the most important payment-related factor for many bettors when choosing a…
Stake Stages Football Marketing Campaign at 10,000ft
Stake has launched a football-themed marketing campaign featuring what it describes as the first football match played on a floating pitch suspended…
BetMGM and MGM Resorts International Renew MLB Agreements
MGM Resorts International and BetMGM have renewed their partnerships with Major League Baseball under new multi-year agreements. The renewal extends a relationship…
BetWarrior Extends Sportsbook Deal with Kambi Group
BetWarrior has extended its sportsbook partnership with Kambi Group under a new multi-year agreement covering Argentina and other regulated markets in Latin…
Duelbits Adds Same Game Parlay Feature
Duelbits has launched a Same Game Parlay (SGP) feature, allowing sportsbook users to combine multiple player and match markets within a single…
Own Goal For New York Bookies Scores First Week World Cup Losses
In the week that the bet boosting FIFA World Cup kicked-off and the New York Knicks won the NBA Final for the…
Ditching The Compromise, Operators Can Have It All With LSports
Sportsbooks are under constant pressure to deliver ultra-low-latency odds in live environments, where even milliseconds can influence competitiveness and the overall customer…
Letter From America 58
The World Cup has kicked off and the U.S. is at the epicentre of history’s biggest betting boom, but beyond the record-breaking…
It’s A 2026 Legislative Wrap But Little Partying For iGaming Across The United States
With most state governments shutting their legislative doors to end their 2026 law making season, it’s an apposite time to take legal…
DBET Becomes HockeyAllsvenskan Main Partner
DBET has signed a three-year agreement to become the official main partner of HockeyAllsvenskan, with the partnership commencing from the 2026/27 season….
Shoot-out At The Fantasy Factory, Who’ll Win The Betting World Cup Sportsbooks Or Prediction Markets?
With an estimated US$53 billion to US$85 billion at stake (£39.48bn-£63.32bn), the FIFA 2026 World Cup has been labelled “the biggest betting…
21.com Launches Under Michael Carlton
21.com has launched as an online casino and sportsbook operator under the leadership of founder and CEO Michael Carlton, with plans to…
BetFriday Launches with Kongebonus Partnership
BetFriday has named Kongebonus as its exclusive launch partner following a review of the operator using the affiliate platform’s 24-point assessment methodology….
Focus On Australia, Part 1: No Worries? The World’s Biggest Losers
The landmark 2023 Murphy Report, the most significant federal inquiry into gambling harm ever conducted in Australia, was titled: “You Win Some,…
The Relegation Game: Lowly Spanish LaLiga Club Osasuna Hedges Via Kalshi
Osasuna were on the verge of relegation in Spain’s premier LaLiga football league, so the club from Pamplona–where they run the bulls…
OLBG: Three Lions Settle in America’s Emerging Gambling Capital for World Cup
England’s World Cup home for at least the group stage is Kansas City, Missouri – a city famous for elite sport, barbecue,…
Don’t Look Now: Hallowed U.S. College Sports Outraged By Latest Insider Gambling Scandal
While most sports betting action has been focussed on FIFA World Cup action, hallowed U.S. college sports–nominal standard bearer of the great…
World Cup Football’s Cock O’ The North Scotland Crows At 2am
It has been 28 summers since Scotland’s national football team last graced the World Cup finals. Twenty-eight long hot summers. But that…
Tonybet Launches World Cup Campaign for Canada
Tonybet has launched a World Cup Card Collection campaign for customers in Canada, excluding Ontario, offering a total prize fund of CAD$150,000…
World Cup Golden Boot, The Top 10 Contenders And Coming Young Guns
The World Cup Golden Boot betting market is always one of the most dynamic and heavily debated ahead of every tournament. This…
Tonybet Launches World Cup Campaign for Irish Players
Tonybet has launched a World Cup-themed promotional campaign for customers in Ireland, with a total prize pool of €100,000 available throughout the…
Episode 30: with Yoni Sidi, Chief Executive Officer, Wiztech Group
Mexico is rapidly emerging as one of the most influential iGaming markets in the world, with the road to FIFA World Cup…
Mexico: World Cup Football In A Time Of War And Narcos
In a country marked by the violence and brutality unleashed for decades by drug trafficking cartels, hosting the world’s biggest sports competition…
Betano Data Highlights Home-Team Bias Before World Cup
New data released by Betano operator Kaizen Gaming suggests that bettors tend to favour their own national teams when predicting the outcome…
Bet St George Survey Finds England World Cup Optimism
A survey commissioned by Bet St George has found that 40% of England supporters believe the Three Lions will win the 2026…
Score Queens Launches World Cup Predictor Game
Score Queens, a new sports-focused community aimed at women, has launched Palace Picks, a free-to-play World Cup predictor game that will run…
Bally’s Intralot Buys evoke For £243 Million
BREAKING STORY: Debt-burdened UK gambling giant evoke–owner of William Hill, 888 and multiple other storied betting brands–has been sold to Bally’s Intralot…
FIFA World Cup Poised To Score Spectacular Own Goal
WORLD CUP SPECIAL: This is supposed to be the World Cup to end World Cups, the first time that planet football’s premier…
Flashscore Survey Highlights UK World Cup Betting Trends
A survey of 2,000 UK sports fans conducted by Flashscore in partnership with TGM Research indicates strong interest in the 2026 FIFA…
Bettormetrics Launches World Cup Trading Benchmark
Sports betting analytics company Bettormetrics has launched a World Cup Trading Performance Benchmark, analysing in-play trading availability across major sportsbooks ahead of…
Midnite Becomes Wolves Front-of-Shirt Sponsor
Midnite has agreed a partnership with Wolverhampton Wanderers that will see the bookmaker become the club’s front-of-shirt sponsor for the 2026/27 season….
Curaçao The World Cup’s Mighty Mouse That Roared
WORLD CUP SPECIAL: Curaçao, the tiny Dutch Caribbean island that is a major offshore gambling and banking hub, has become the smallest…
Betfair Launches Alan Shearer World Cup Hotline
Betfair has launched a new World Cup fan engagement initiative featuring former England captain Alan Shearer. The campaign, called Alan Shearer’s Hot…
Caliente Adopts LSports Data Services in Latin America
LSports has signed a multi-year agreement with Caliente Interactive that will see the operator integrate the supplier’s data services across its sports…
Punt123 Launches Personalised Bet Prompts with OtherLevels
Australian sportsbook Punt123 has launched personalised betting prompts through a partnership with OtherLevels, aimed at delivering tailored betting content to customers based…
Stake Publishes World Cup Fan Attendance Study
Stake has released a study examining the likelihood of supporters from qualified nations attending their first match at the 2026 FIFA World…
Putting The Sexy Into Sin City, Now MGM Resorts Is Also US$18 Billion Target
BREAKING NEWS: Hot on the heels of the proposed US$17.6 billion (£13.09bn) sale of Vegas heavy-hitters Caesars Entertainment comes news that MGM…
BetMGM Appoints Peter Forsberg as Sweden Ambassador
BetMGM has appointed former ice hockey player Peter Forsberg as its ambassador for the Swedish market. The agreement will see Forsberg feature…
World Cup To Trigger Billion-Dollar Bets Frenzy In Brazil
This is the first World Cup with strict new regulated market rules in Brazil, land of the beautiful game. And, with half…
Let’s Entertain You, Fertitta Buys Caesars In Mega US$17.6 Billion Deal
Fertitta Entertainment, owners of the storied Golden Nugget casino in Las Vegas and the Houston Rockets basketball team, has agreed to buy…
The Politics Of South America’s iGaming Boom
Propelled by rapidly accelerating technological innovation and, crucially, sweeping state-level regulatory reforms, the South American iGaming industry has rapidly transformed in the…